Nothing promotes your product or service like a happy customer
Well nearly nothing. Nobody can sell your product or service like a happy customer with real influence over others. Such people are known as Social Leaders. These people are typified by the quantity, quality and impact of their pro-active interaction in their social circle. They are true trendsetters; dynamic Influencers.
As a marketer these are exactly the people you want to have “on board”. Imagine having a whole group of product/service ambassadors promoting your brand and driving your sales in this way. It’s well known that some of today’s most vibrant and successful brands thrive on the value their armies of best customers bring them.
How do you find these Social Leaders? How do you communicate with them? How do you motivate them to act on your behalf? Between 1-3% of people can be flagged as being a potential Social Leader. There are mathematical techniques of social network analytics and specially designed algorithms that can find these influencers in your customer base. By focusing on the interactions between your customers and studying the relationships between them, the results delivered will help to assess the influence they have on each other. This information allows you to position and profile a customer within the social network and to generate new insight into their communication styles and needs.
Convert a social leader to an evangelist. 
Social leaders as an effective communitcation channel. 